Art Direction and Graphic Design (at WDW Creative Studio).

Grammis is Sweden's oldest and broadest music prize and has been awarded since 1969. For the eleventh year in a row WDW Creative Studio got the mission to develop the graphic identity for this year’s gala.

The idea behind the identity was to let nature take place and bring it to life on the gala. The plan was to create a suggestive feeling and use nature as a backdrop in combination with an 80s inspired typography, design and color choice.  

The gala theme was applied to everything from invitations, motion material for stage to print material. The theme was also applied to Spotify’s pre-party before the gala to pay attention to the artists nominated in the category “Newcomer of the year”.  

Photography by Olof Ringmar, gala photography by Adrian Pehrson.